2022 Branding for the
BYU College of Engineering

Asked to create a new “look” for the College of Engineering, I sought to create an identity that represents the analytical, schematic, and exacting minds of engineers, while also incorporating the required logo from the University. Working with engineers for over five years, I’ve learned how important precision and clean design is to them and that they don’t like it when one department is used more often in designs than others.

This final design incorporates an abstract, yet uniting letterform design, created through countless rounds of exploring, sketching, and testing. For the seven departments within the College, all agree, this represents the College of Engineering. The design has been adapted to be used for the College’s various social media platforms and items of swag.